Increase Customer Engagement
It’s no secret that Google’s search engine seeks to surface high-quality content to its users. However, determining exactly what signals “high-quality” to its algorithms can be challenging for marketers. Read the full article at MarketingProfs
Read MoreBusinesses are already feeling the effects of the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s natural to get overwhelmed. In the face of a recession, businesses immediately look to cut costs. Image Source: GOBankingRates In particular, our first instinct is to start questioning the worth of our marketing budget. However, what we fail to realize is that companies who curtail their marketing efforts during an economic downturn will actually end…
Read MoreWhy small business owners need to own marketing instead of renting it written by John Jantsch read more at Duct Tape Marketing Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something…
Read MoreSocial media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their […]
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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email […]
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Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%. For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out. I’m going to show you how to leverage […]
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