How to Set Up Google Dynamic Display Ads: Your Quickstart Guide

Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and not available for every advertiser. Eligibility will differ depending on if you want to use dynamic ads for remarketing and what…

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How to Prepare for Gen Z as a Small Business Owner

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing Marketing Podcast with Jason Dorsey In this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It. Jason wrote his first bestselling book at age 18. He is President of The…

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How to Use Pinterest for E-commerce

A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more […]
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The 8 Best CRO Companies of 2020

Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic… Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current […]
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How To Build A Chatbot For E-commerce

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- […]
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