Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal–if you use the right approach. Read more for practical advice and real-world examples. Read the full article at MarketingProfs

Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it’s coming from and in what format? If not, it’s time to start making some important changes. Read the full article at MarketingProfs

Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs

Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. The latest Buzzfeed Quiz offering, an even more interactive. If you’re not creating interactive content already, this is a great way to expand marketing strategy, and in this post, we’ll show you how it’s done best. Here are 10 examples of interactive content…