How to Communicate Your Brand Story with Simple Marketing

How to Communicate Your Brand Story with Simple Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Donald Miller In this episode of the Duct Tape Marketing Podcast, I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include:…

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Three questions your business must answer.

Three questions your business must answer. written by John Jantsch read more at Duct Tape Marketing Straight to the point – here are the three questions: Do you get me? Can I trust you? Did you keep your promise? Now, of course, the tricky part is that no one actually comes out and asks you these questions, but answering them, in often subtle ways, is the key to any successful relationship – business or personal.…

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How to Sell on Etsy: Your All-in-One Guide to Getting Started

If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool merch. I’m a sucker for the vintage jewelry and needlepoint from Etsy sellers. Etsy shops have exploded during the pandemic,…

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How to Ask for Reviews (With Examples!)

To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. But in order to get those sentences or that extra star, you need to ask your customers for reviews. Asking for reviews can feel awkward or self-serving, but…

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