Increase Customer Engagement
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right. Read the full article at MarketingProfs
Read MoreCreating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs
Read MoreIf you haven’t taken up TikTok during quarantine, power to you. I was a doubter for some time, but let me tell you: This platform is addictive in all the right ways. Not only is there something for everyone (dance Tiktok, activist TikTok, beauty TikTok, beans TikTok), you will inevitably learn new skills and songs. Oh, the songs! It’s also basically a free comedy show for as long as you can swipe—or until you get…
Read MoreIt’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out of these campaigns as possible. [embedded content] Today, I want to go over three key workarounds that you can use…
Read MoreCustomers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your ads can be served directly to your prospects in their newsfeeds, messages, and sidebars. However, Facebook ad campaigns can get…
Read MoreThe Agency Growth Secrets Behind Design Pickle written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russ PErry In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and marketing strategy for over the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem…
Read MoreHow to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chuck Swoboda In this episode of the Duct Tape Marketing Podcast, I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University. He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on…
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