28 Jul

What Problem Does Your Business Solve For You?

Marketing0 Comments

What Problem Does Your Business Solve For You? written by John Jantsch read more at Duct Tape Marketing Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You? See, at its heart, every business exists to solve problems. We may choose to communicate the features and benefits of our business and what it sells, but it’s a…

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15 Jul

The Fastest (and Cheapest) Way to Beat Your Competition

Analytics0 Comments

If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after […]
The post The Fastest (and Cheapest) Way to Beat Your Competition appeared first on Neil Patel. …

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15 Jul

How to Use Empathy in Your B2B Brand Storytelling

How To0 Comments

Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers on an emotional level? Here’s what brand storytelling involves, why using empathy to drive narratives is important, and how to do it. Read the full article at MarketingProfs

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15 Jul

How to Improve Your Microsoft Ads With IF Functions

How To0 Comments

Ad testing is just a normal part of living the PPC life. We can already test a variety of copy variations for our headlines and our descriptions. Any way we can make a better connection with our target audience is a win in the ad testing books. If you are running out of ideas on what to test next for your Microsoft Ads campaigns, consider trying IF functions. An example of an ad with IF…

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