Whether you are a novice advertiser on Instagram or a seasoned veteran, it’s always good to go over the basic best practices—especially in an industry like online advertising, where the platforms and the ad options keep changing. Instagram specifically continues to rapidly grow. The platform saw a 5.4% increase in users over 2019, and eMarketer estimates that Instagram will reach 112.5 million US users by the end of this year. According to HootSuite, Instagram has…

It’s been one heck of a year, and we’re only halfway through. Businesses are struggling in the pandemic, and there’s no clear end in sight to this period of chaos. Companies big and small need to figure out how they’ll continue growing and generating income. But typical approaches to marketing and advertising are just not going to work. Why? Because people’s needs have shifted drastically, and people are used to personalized marketing. A look at…