The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility in pricing. With more overhead, there may be more financial risk. That’s why many larger agencies are cutting internal costs to stay afloat while dealing with…

When Google first released Customer Match in 2015, it changed the game for paid search advertisers. With the release of Customer Match, advertisers could take their remarketing campaigns to new heights by allowing ads to be targeted to specific lists of users based on their email addresses, rather than just their recent visit to your site.  The revolutionary new targeting was first introduced to search, video, and Gmail campaigns and was later expanded to shopping…