On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. It’s been two full weeks since we’ve had an episode of the Goal Talk podcast, and while we’re embracing our updated bi-weekly episode release schedule, we missed releasing an episode last week! So it only felt right to bring a guest…

With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend under management and clients. If your agency is one of the many that has lost clients, you need to start prospecting for new accounts to rebuild your portfolio. Right now, that’s easier said than done.  That’s why we’ve identified three key prospecting strategies for agencies rebuilding their portfolios during…

Last month, Facebook hit a new record of 2.6 billion monthly users. Research is also showing that 47% of consumers have increased social media usage during the pandemic. With more people online, and data suggesting that PPC accounts are rebounding after the initial impact of COVID-19, it’s time to start thinking about your strategy for reactivating Facebook advertising. We can’t predict when the pandemic will end or when the economy will rebound, but we do…