MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs

As the world grapples to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen, and we’re seeing signs of a rebound in online advertising. For digital marketing agencies, this likely means that your clients—who may have significantly reduced spend in their accounts or paused their campaigns entirely—should begin to think about ramping back up. Knowing how to ramp up that Google Ads account is the first step. For agencies, however, the…

The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you’re one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing. Read the full article at MarketingProfs

It’s safe to say that nothing about the last few months has been normal for any of us. But during this time, SMBs have been hit particularly hard. As we at WordStream have reflected on our mission—to help small and mid-sized businesses succeed—we’ve decided to launch a new, free feature in WordStream Advisor designed to help small businesses do more with the limited resources at hand. We’re thrilled to announce that we’ve expanded our Shutterstock…