21 May

8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19

How To0 Comments

At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems simple, but there are so many things to consider. Should you ramp your spend back up now or is there a threshold to wait for? Should…

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20 May

Generating referrals is your highest payoff activity right now

Marketing0 Comments

Generating referrals is your highest payoff activity right now written by John Jantsch read more at Duct Tape Marketing Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are being displaced from long-time providers or simply…

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19 May

30 Lessons After 30 Million SEO Visitors

Analytics0 Comments

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates. I know that sounds contradictory because if you are an SEO, why wouldn’t […]
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