For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible strategies your business can implement during this time—whether your business…

There’s a long path ahead of us before we fully recover from the COVID-19 pandemic, but many communities and businesses are starting to recover. In late April, many PPC advertisers noticed stronger performance than they did in the first weeks of the crisis. As communities begin to relax stay-at-home orders and businesses adjust to new ways to serve their customers, many retailers are reopening their storefronts for customers in the form of curbside pickups. With…

LinkedIn has been testing a new conversational format–LinkedIn Stories–to be released “soon.” So, what does the introduction of LinkedIn’s own version of Stories mean? Will it “kickstart conversations” and “nurture relationships,” as LinkedIn hopes? Read the full article at MarketingProfs