Google’s May 2020 Core Update: What You Need to Know

On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from […]
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Goal Talk Podcast Episode 14: The True Meaning of a Work-Life Balance

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, we dove deep into another highly visible and incredibly important aspect of your digital marketing campaigns—landing pages. For last week’s episode, I interviewed a long-tenured WordStream marketing expert who currently runs our in-house agency team, Zina Kayyali, to discuss…

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How to Build a Brand People Love

How to Build a Brand People Love written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Emily Heyward In this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such…

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Creating a customer success journey

Creating a customer success journey written by John Jantsch read more at Duct Tape Marketing Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young to remember this fad, you can do a search and still…

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5 Ways Restaurants Can Use Facebook Ads During COVID-19

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than ever.” He’s right. The COVID-19 pandemic has been difficult for all of us so far, and it has been particularly difficult for the restaurant industry. Restaurants are facing unprecedented challenges to find ways to keep the lights on, with Americans staying home to flatten the curve and save lives.…

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