When it comes to Google Ads audience targeting, there are a number of different audiences you can use. They can be bucketed into three main types: Google’s audience segments, “your data” segments, and “custom” segments. Custom segments are what I want to dive into today, because in my opinion, they’re one of the most powerful and underutilized features in Google Ads. Read on to find out: What Google Ads custom segments are Why you should…

Read More

Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us, we can’t. The horror 😱. Don’t worry, this post has all of the Halloween greetings, sayings, and phrases you need to craft the perfect Halloween…

Read More

A phrase or opinion that is overused and betrays a lack of original thought. This is the definition of cliche. Don’t worry, I have too and they’re not altogether bad. It’s neither possible nor necessary for every word you write to be original. Plus, the human brain is drawn to familiarity. But familiar doesn’t stand out. And the consumer brain is already trained to tune out the barrage of generic holiday marketing messages it faces…

Read More