Increase Customer Engagement
You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs
Read MoreWeekend Favs April 18 written by Jenna Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreIs your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs
Read MoreDone well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs
Read MoreCopywriting is simply a type of writing used to get an audience to act, but as any copywriter knows, achieving that is not so simple. As there are a number of factors that influence whether a reader takes action, there exists a plethora of copywriting formulas to help you cover all your bases. So which one should you use? Different formulas work for different goals, content types, and writing styles. To help you choose the…
Read MoreUse Reinvention in Your Business to Thrive written by Jenna Jantsch read more at Duct Tape Marketing Marketing Podcast with Alex Kantrowitz On this episode of the Duct Tape Marketing Podcast, I speak with senior technology reporter at BuzzFeed News and author Alex Kantrowitz. Alex’s first book “Always Day One” dives deep into tech titans’ ability to continue to invent like a startup. Through 130 interviews with insiders from Mark Zuckerberg to hourly workers, Alex Kantrowitz…
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