If you’re finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has been dwindling further. If you’re lucky, you may get a full 1% of your fans that actually see your posts these days, but chances are low. After all, as brands, we…

With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Whether you’re tracking the news or looking for a distraction from your home office (or your couch), Twitter continues to be one of the top five most popular social networks in the US with over 20% of US internet users accessing Twitter on a monthly basis. Whether…

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, I interviewed Scott Mesite, one of WordStream’s resident digital marketing experts to discuss everything Facebook Ads. Just like our episode about the Google Ads auction with Kirstina Simonson, this episode was centered around how Facebook chooses each ad and…