08
Apr
08
Apr
How COVID-19 Is Affecting Media Consumption and Online Behavior
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex. Read the full article at MarketingProfs
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08
Apr
How to Craft ‘Compelling Reason to Buy’ Messaging
Marketers create content to capture buyers’ attention and move them to buy. But without “compelling reason to buy” messaging, potential buyers are left guessing about what your product does and how it can help them. Here’s how to craft compelling, convincing messages. Read the full article at MarketingProfs
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08
Apr
Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, I sat down with one of WordStream’s executives to discuss employee potential, specifically how to identify and foster high-potential employees on your team. In the episode, WordStream’s Vice President of People Success Lucy Lemons team talked me through tips…
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08
Apr
How to Conduct a Small Business Brand Audit
How to Conduct a Small Business Brand Audit written by John Jantsch read more at Duct Tape Marketing Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your customers’ needs and expectations fluctuate. It’s important that your marketing efforts remain fluid so you can keep pace…
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08
Apr
Why Great Leaders Stay Curious (And How to Do It)
Why Great Leaders Stay Curious (And How to Do It) written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Bungay Stanier Today’s guest on the Duct Tape Marketing Podcast is Michael Bungay Stanier, author, speaker, and founder of Box of Crayons. Bungay Stanier’s book The Coaching Habit is the best-selling coaching book of this century—having sold over 700,000 copies—and has helped push the concept of coaching in business and leadership…
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