The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

(This article was originally published in the MarketingExperiments email newsletter.) “When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages.” — Flint McGlaughin, Managing Director and CEO, MECLABS Institute The coronavirus crisis has driven people to do much of their shopping online. I am no exception. But I’m an anxious shopper. I don’t trust just any merchant. They need to earn my trust.…

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The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

“As a global pandemic grips modern society, most of the conversation has focused around the negative impacts facing individuals, organizations and society as a whole. Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.” — Flint McGlaughliln, CEO and Managing Director, MECLABS Institute Our CEO, Flint McGlaughlin, has opened a new YouTube channel where he will be sharing what he…

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How to Build an Ecommerce Website Fast

We’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering from reduced demand or forced to close entirely. Simultaneously, consumers are relying more and more on ecommerce to purchase the goods they need to survive. Via Inc. You may be a small business owner that relied on foot traffic and store sales only, and now you’ve got to…

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The 24 Best Instagram Bios the Internet Has Ever Seen

Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory. Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer—or worse: cringeworthy—you run the risk of throwing revenue out the window. Via The Verge. We don’t want that. So, to help you maximize the attractiveness of your fledgling Instagram profile, we’ve assembled the 24 best Instagram…

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Uncovering New Possibilities in the World of Marketing

Uncovering New Possibilities in the World of Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ben Shapiro On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business and run marketing for a number of early…

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even […]
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