Why Your Non-Ecommerce Business Should Set Conversion Values (& How)

The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns and has been getting a lot of love in account recommendations. If you’re in ecommerce, conversion value is nothing new—revenue tracking is at the heart of successful shopping campaigns. However, if you’re in a services…

Read More

8 Easy Ways to Get on TikTok’s FYP (& What It Means)

TikTok has come a long way from its origins as a cute lip-syncing app with a cult Gen Z following. The short-form video sharing platform now has around three-quarters of a billion active users worldwide. And if you’re at all familiar with the app, you’ve probably heard a lot about the For You Page (FYP). Considered the “holy grail” of success on the app, getting featured on the FYP can present many benefits for your…

Read More

Weekend Favs October 8

Weekend Favs October 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…

Read More

What Is Find Places Through Reviews?

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers. As a small business owner, you also understand that good reviews are […] …

Read More

SEO Is Never Truly Done, Here are 7 Reasons Why

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re […] …

Read More