So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image source Let’s be honest, there are so many platforms with different length and tone requirements that it can be hard to figure out where to start…

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In case you’ve missed it, we recently released our latest project here at WordStream: the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information they need to successfully grow their thriving business, each episode features an interview with a marketing or management expert on vital topics for digital marketing success. In last week’s episode, I sat down with WordStream’s Senior Product Marketing Specialist Elaine Stone to outline exactly what a value proposition is…

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We all need some creative inspiration now and then—and it’s nothing to be ashamed of. When Julian Casablancas, legendary frontman of the Strokes, was asked about the similarities between the band’s hit single “Last Nite” and Tom Petty’s “American Girl,” he issued a terse response: “Yeah, we ripped it off. Where have you been?” Although this laissez-faire attitude towards plagiarism is baked into the foundation of rock ‘n’ roll, we’ve gotta play by the rules…

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