23 Jan

5 Key Factors That Impact the Pacing of Your Ad Spend

How To0 Comments

Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and some that may be a stretch. Last year, advertisers ranked increasing ROI/ROAS as the primary goal in our online advertising landscape survey. In order to hit the ground running and deliver, you’ll want to make sure you spend your money effectively…

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23 Jan

21 Ways to Write More Compelling Marketing Copy

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If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this constantly—if you’re walking down the street and see some posters and do a double-take? Bravo, copywriter. The most recent stop-and-stare that made me do a double-take. Snaps for tubi.  Copywriting is hard—take it from someone who is desperately trying to get better at it! It…

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22 Jan

Marketing Mistakes and How to Avoid Them – The Self-Reliant Entrepreneur

Marketing0 Comments

Marketing Mistakes and How to Avoid Them – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by Marketing Mistakes and How to Avoid Them to talk with host Stacy Jones about his latest book, The Self-Reliant Entrepreneur. Jantsch is a marketing consultant, author, and speaker who’s been running his own business and working with other small business owners for thirty years. He’s passionate about the entrepreneurial life—he…

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22 Jan

Transcript of The Biggest Social Media Trends to Watch in 2020

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Transcript of The Biggest Social Media Trends to Watch in 2020 written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and…

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22 Jan

The Biggest Social Media Trends to Watch in 2020

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The Biggest Social Media Trends to Watch in 2020 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Stelzner Podcast Transcript Today’s guest on the podcast is social media marketing expert Mike Stelzner. He is the CEO and founder of Social Media Examiner and the producer of one of the largest social media marketing conferences, Social Media Marketing World. Stelzner has been immersed in the world of social media marketing…

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21 Jan

Is SEO Dead? (A Data-Driven Answer)

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SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a […]
The post Is SEO Dead? (A Data-Driven Answer) appeared first on Neil Patel. …

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