21
Jan
21
Jan
Unlocking the Power of Incentive: Three keys to mastering perceived value differential
(This article was originally published in the MarketingExperiments email newsletter.) The use of incentives is one of the most effective ways to counter friction and anxiety, therefore it can have a significant impact on conversion. But if you are currently using an incentive and it’s not having a major impact, you’re probably not using the right one — or your presentation is lacking. In this video replay, Flint McGlaughlin not only gives messaging strategies for presenting…
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21
Jan
Five Content Marketing Myths Debunked
Not long ago, content marketing was mostly about launching a website and posting on blogs. Those days are long gone. Today, it’s a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are–if only we didn’t succumb … Read the full article at MarketingProfs
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21
Jan
Seven Social Media Content Trends for 2020 and Beyond [Infographic]
If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfs
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21
Jan
The Top Content Marketing-Related Search Queries and Hashtags
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? Read the full article at MarketingProfs
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21
Jan
Transcript of Business Lessons Learned on the Baseball Field
Transcript of Business Lessons Learned on the Baseball Field written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello and welcome to another episode of the…
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21
Jan
Business Lessons Learned on the Baseball Field
Business Lessons Learned on the Baseball Field written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joel Goldberg Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with keynote speaker, leadership expert, and long-time Kansas City broadcaster Joel Goldberg. Goldberg has been a professional broadcaster for 25 years, and has been on the broadcast team with the Kansas City Royals since 2008. But he’s recently been bitten…
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