14 Jan

9 Comparative Advertising Examples to Help You Get Ahead

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Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an effective strategy in and of itself, it’s just one iteration of broader marketing approach known as comparative advertising. Basically, comparative advertising encompasses any and all marketing tactics that involve the comparison of two or more products or services. Thanks to its broad definition, comparative advertising can be executed across media: digital,…

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13 Jan

The Only One Business Show – The Self-Reliant Entrepreneur

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The Only One Business Show – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by The Only One Business Show podcast to speak with host James Nathan about his latest book, The Self-Reliant Entrepreneur. While Jantsch is the author of five other books focused on the how-tos of marketing, this latest book he likes to describe as a “why-to.” The concept of self-reliance comes from transcendentalist writings…

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13 Jan

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

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(This article was originally published in the MarketingExperiments email newsletter.) “If you have something unique — even a single dimension of exclusivity — that’s meaningful and significant to the customer, you help them conclude they can’t get this anywhere else.” — Flint McGlaughlin, Managing Director, MECLABS Institute If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and…

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11 Jan

The 10 Best Business Instagram Accounts to Follow

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We’re a few days into 2020, and one thing is certain for this new decade: Social media isn’t going anywhere. You’ve heard me rattle off the Instagram stats before, but the platform keeps growing. Each month, 1 Billion people use Instagram, and 500 million people use the stories feature. Further, more than 75% of businesses will use Instagram in 2020, as 90% of Instagram users follow business accounts on the platform. This leaves a huge…

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11 Jan

Transcript of Advice for Today’s Marketing Agency Owners

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Transcript of Advice for Today’s Marketing Agency Owners written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to another…

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11 Jan

Weekend Favs January 11

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Weekend Favs January 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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