What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs

Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate gives you a clear idea of how many users are moving into your business vs how many are moving out. Properly analyzed, and all things being equal, an organization’s churn rate is the key metric that gives the clearest idea of…

Looking back at my time at WordStream, I’ve learned A TON. Most noteworthy, I’ve furthered my paid search and social advertising expertise, backed by over $10 million in ad spend managed. Yup, over $10 million—that means I’ve reviewed a LOT of performance data. How I feel as an acquisition marketer and our resident data fanatic. And here at WordStream, we aren’t just spending online to spend; we have aggressive goals to generate quality leads and…