08 Jan

Transcript of Building a Fanocracy Around Your Business

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Transcript of Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch:  Hello, and welcome to another episode of the Duct…

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08 Jan

Building a Fanocracy Around Your Business

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Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Meerman Scott Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books, including Marketing the Moon and The New Rules of Marketing and PR. Today, however, he’s…

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07 Jan

41 Must-Try Content Marketing Tools

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According to research from The Drum, the compound annual growth rate of content marketing would climb by $217.3 billion from 2016 to 2021. Why are brands spending so much money on content marketing? [embedded content] The answer to this question is simple: Content marketing delivers enormous value that brands can’t get from other traditional types of marketing. For a start, content marketing costs 62% less than traditional marketing and generates three times as many leads.…

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07 Jan

Six Pixels of Separation Podcast – The Self-Reliant Entrepreneur

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Six Pixels of Separation Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch stops by the Six Pixels of Separation podcast to chat with host Mitch Joel about his latest book, The Self-Reliant Entrepreneur. Jantsch’s book is designed as a series of 366 daily meditations for entrepreneurs, aimed at helping them grow personally and professionally. Jantsch is a huge fan of literature, and so he’s turned to…

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04 Jan

15 Non-Negotiable Email Marketing Best Practices

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A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel. That doesn’t necessarily make it easy though. Knowing you should send emails is way different than actually concepting and executing them.…

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