20 Dec

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles and videos of 2019

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(This article was originally published in the MarketingExperiments email newsletter.) Year-end wrap-up articles tend to focus on the newest cutting-edge technology — that new AI-powered, machine-learning doohickey that uses blockchain technology to automate an influencer marketing hub. Yeah, yeah, yeah. The new can be helpful, but like a kitten playing with tinsel on Christmas morning (or even worse, playing with a lit menorah on the eighth night of Hanukkah), we can all too easily get distracted…

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20 Dec

The Top 10 Online Advertising Stories of 2019

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The end is near. The end of 2019, that is. As we wrap up the final quarter of the year, many businesses and marketers are looking forward to what next year will bring in the advertising world. Will there be another Google update that impacts your ads? Will SEO finally be dead, as marketers have predicted since the term was coined? Will the rise of AI lead to the return of the Cylons? Only time…

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20 Dec

12 Goal-Crushing Ecommerce Marketing Strategies for 2020

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As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the direct-to-consumer retailers themselves. But, thankfully, it is not a hopeless task: We compiled 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020. By implementing these strategies, ecommerce brands can find the holy grail, which remains the right consumer on the…

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20 Dec

6 Lessons from Our Favorite Facebook Campaigns of 2019

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As each year comes to an end, many of us reflect on what we’ve accomplished, things we can improve upon, and what we haven’t been able to do yet that we may want to in the new year. This is especially true when it comes to the marketing and advertising work we do. Here, we’re looking back at super successful Facebook and Instagram campaigns to see what worked and—probably more importantly—these six lessons we can learn…

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20 Dec

Build a Better Agency Podcast – The Self-Reliant Entrepreneur

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Build a Better Agency Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch discusses his latest book, The Self-Reliant Entrepreneur, on the Build a Better Agency Podcast with host Drew McLellan. Being an entrepreneur comes with some unique challenges. You can become so focused on serving your clients and running your business that you forget about yourself. You leave your own personal and professional development goals to…

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20 Dec

Transcript of Why Page Speed Matters on Your Website

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Transcript of Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. You’ve got to make those images look great. If you want them to pop, if you want them to represent your products, this is a retouching service to make your images look great. Hello and…

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20 Dec

Why Page Speed Matters on Your Website

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Why Page Speed Matters on Your Website written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lukas Haensch Podcast Transcript Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk. While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a…

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