If you haven’t put much thought into web accessibility before now, there’s no better time: It is a critically important area that every marketer and business owner with a website should be prioritizing. Why? Over 57 million Americans have a disability. That means having an inaccessible website could also substantially hurt your business. But what makes a website accessible? How is web accessibility implemented successfully? What guidelines should you be following to ensure you’re meeting…

Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing. If you are diligent and take the time to tackle the laundry list of SEO must-dos, you’ll find a boost to your organic traffic and your CEO’s mood. Having a solid local…