12
Dec
12
Dec
The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence
(This article was originally published in the MarketingExperiments email newsletter.) Definition of RANDOM: “Having no definite aim or purpose; not sent or guided in a particular direction; made, done, occurring, etc., without method or conscious choice; haphazard.” Oxford English Dictionary We have been living in the age of random for awhile now. It’s popular to wear a hodgepodge of patterns, listen to unrelated ideas in song lyrics, go to “random” places, visit “random” people, and even…
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12
Dec
How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she’s continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth. Read the full article at MarketingProfs
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12
Dec
2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs
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12
Dec
B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Read the full article at MarketingProfs
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12
Dec
8 Social Media Marketing Mistakes You Need to Avoid
Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few actually excel at using social media marketing the right way. You often see in social media marketing guides that you should be authentic and create great content. But when you try to do that, it doesn’t always show great results. That’s…
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