07
Dec
07
Dec
How to Identify the Best Ad Platform for Your PPC Clients
Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an account manager, it is your responsibility to decide if a particular strategy or channel is working and if not, to…
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07
Dec
The Relationship Between the Marketing Hourglass and Maturity Model
The Relationship Between the Marketing Hourglass and Maturity Model written by John Jantsch read more at Duct Tape Marketing The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds. Over the years, I’ve developed two systems that inform all of the marketing…
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07
Dec
Transcript of Staying True to Your Core While Growing Your Business
Transcript of Staying True to Your Core While Growing Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: When you work for a big brand, run your own small business, do freelance work, doesn’t matter, getting traffic to your website is always an issue. That’s why I love tools like Ahrefs. It’s an all in one SEO tool set that’ll help you solve that problem and…
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07
Dec
Staying True to Your Core While Growing Your Business
Staying True to Your Core While Growing Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Yaniv Masjedi Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Yaniv Masjedi, CMO of Nextiva. Nextiva is a cloud communications company based in Scottsdale, Arizona, and Masjedi has been a part of the team since the company was founded in 2008. On today’s episode, he talks about Nextiva’s…
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