Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs

There is such a thing as too much content. And if you’re creating marketing content for its own sake (i.e., without a clear business need), you’ve taken a wrong turn onto a dead-end path. Instead, take these four steps on the road to creating the right amount of the right … Read the full article at MarketingProfs

I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment audiences into more niche groups and market to them accordingly—as in, based on more than just a site visit in the last 30 days. After all of that, one of the most common follow up questions I get…