04
Nov
04
Nov
Construction Marketing: 11 Tips for Building a Better Audience
If you are in the construction industry marketing may be the furthest thing from your mind—well, unless you are having trouble booking jobs. Then marketing your business is likely the top thing on your mind. Whether you’re a single-person operation or you have a dedicated construction marketing team, the industry comes with its unique challenges. From the dangers of the job to competing for the larger projects with other companies, it is important to not…
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02
Nov
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2)
Copy Editor, MECLABS Institute. Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring…
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02
Nov
Weekend Favs November 2
Weekend Favs November 2 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
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01
Nov
Tips for Online Listings That Grab Attention and Generate Sales [Infographic]
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here’s how you can craft listings that truly speak to your audience. Read the full article at MarketingProfs
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01
Nov
Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience. Read the full article at MarketingProfs
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