01 Nov

Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads

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Advertising for financial services is tough. The industry has some of the most expensive keywords on Google Ads (hitting nearly $50 per click). Even more, it has higher CPCs and CPAs than almost any other industry on Google. Even beyond these costs, financers are becoming increasingly familiar with new regulations and policies in their industry from all sides—and Google is no stranger to this, either.  Last week, Google announced an update to these restrictions. Starting…

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01 Nov

6 Simple Steps to Make Engaging YouTube Pre-Roll Ads

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If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord—and YouTube has become more popular than any broadcast TV network.  Whoa. Soak that in for a second.  People would rather watch content on YouTube than on cable TV. That’s pretty crazy—and great news for brands, especially if you’re already advertising on Google. This is…

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01 Nov

NEW Google Lead Form Extensions Rolling into Campaigns

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It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short. All of these factors come together to form an inconvenient truth: Mobile conversion rates are lower than on desktop. There are many ways to improve your mobile conversion rate and get more searchers to convert on mobile, but at the end of the day filling out a form on a mobile site will always be…

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01 Nov

John Jantsch on the Top Business Leaders Podcast – The Self-Reliant Entrepreneur

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John Jantsch on the Top Business Leaders Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch sits down with author, speaker, and book coach Dan Janal to discuss his latest book, The Self-Reliant Entrepreneur. This is Jantsch’s sixth book, and this one is different; while the others have been firmly in the realm of marketing, this book is structured as 366 meditations aimed at guiding entrepreneurs through the…

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01 Nov

Beyond IMTS Interview – The Self-Reliant Entrepreneur

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Beyond IMTS Interview – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing Steve Miller chats with author and marketing expert John Jantsch about his latest book, The Self-Reliant Entrepreneur. The book is structured as 366 daily meditations; centered around a reading from a transcendentalist author, each entry is designed to help guide entrepreneurs through the highs and lows of the entrepreneurial life. Check it out – Steve Miller Interviews John…

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01 Nov

Brainfluence Podcast Interview – The Self-Reliant Entrepreneur

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Brainfluence Podcast Interview – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch appears on Roger Dooley’s Brainfluence podcast to discuss his latest book, The Self-Reliant Entrepreneur. This book is a departure from Jantsch’s five previous works; while those books were focused on marketing strategy and tactics, this book is a series of 366 daily meditations aimed at helping entrepreneurs to find their path and stay true to themselves.…

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