17 Oct

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Tools0 Comments

“You will learn more about marketing if you get outside of the marketing literature and into the mind literature.” — Flint McGlaughlin, Managing Director and CEO, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) Today’s video replay is loaded with valuable information about how and when to present your price to the customer while on their journey to the final macro-yes — the purchase. Flint McGlaughlin shares two key factors in pricing…

Read More
17 Oct

Transcript of What All Businesses Need to Know About Website Design

Marketing0 Comments

Transcript of What All Businesses Need to Know About Website Design written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello. Welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Chris Martinez. He is the current CEO and co-founder of DUDE Agency, dudeagency.io. An outsourced web development firm in Tijuana. Mexico, so, Chris, thanks for joining me. Chris…

Read More
17 Oct

What All Businesses Need to Know About Website Design

Marketing0 Comments

What All Businesses Need to Know About Website Design written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Martinez Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketing support to solopreneurs. With the…

Read More
17 Oct

From the Ground Up Interview – The Self-Reliant Entrepreneur

Marketing0 Comments

From the Ground Up Interview – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing Marketing expert and author John Jantsch sat down with Jordan Stella of UpCity for an interview in their From the Ground Up series. Jantsch discussed his own entrepreneurial roots and how that relates to his latest book, The Self-Reliant Entrepreneur, due out on October 22, 2019. The book is structured as 366 daily meditations designed to…

Read More
16 Oct

User-Generated Images Come to Google Shopping Reviews

How To0 Comments

Recently, Google made an announcement that should prove immensely impactful for online retailers who sell to shoppers in the US: You can now include user-generated images in the Google Shopping reviews submitted by your happy customers. For now, prospects will only see your customers’ photos when browsing on mobile. In the coming months, however, Google plans to expand user-generated images to more countries and more device types. An example of a user-generated image in a…

Read More
16 Oct

Basics of On Page SEO

Marketing0 Comments

Basics of On Page SEO written by John Jantsch read more at Duct Tape Marketing A great SEO strategy is focused on getting your entire website to rank well. Rather than using generic keywords across all of your pages, you can tailor your SEO page-by-page, giving each individual webpage the best shot at performing well in SERPs. That’s what on page SEO is all about. When you focus on these SEO elements on each page…

Read More