Since 2011, WordStream’s award-winning Google Ads Performance Grader has been helping time-crunched business owners and digital marketers figure out how to most efficiently optimize their paid search campaigns. Used by hundreds of thousands of advertisers to analyze over $3 billion in aggregate spend, the Grader is a free, fast, and effective tool. But something’s been missing. Although good ol’ fashioned Search campaigns will remain integral to advertisers’ strategies for years to come, another type of…

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that these coffees don’t do much for focus.) The bottom line is that, whether I’m writing an email or a blog…