Conversion Value: What It Means & Why It’s Crucial to Your Business

In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can track countless actions that visitors take on your site. When you have multiple layers of a marketing funnel, every conversion just isn’t created equally. Some conversions don’t matter as much to your business goals, while others are of higher value (literally, for ecommerce…

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Transcript of Creating Content that Ranks in Local Search

Transcript of Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today, guests as in plural, are Ian Cantle and Dan Gershenson. They are both marketing consultants and part of the Duct Tape Marketing Consultant network. And they with a couple other…

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Creating Content that Ranks in Local Search

Creating Content that Ranks in Local Search written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dan Gershenson and Ian Cantle Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I chat with Ian Cantle and Dan Gershenson, who are both marketing experts and members of the Duct Tape Marketing Consultant Network. Ian Cantle runs Outsourced Marketing and Dan Gershenson runs High Caliber Branding. They met through the Duct…

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Elaine Fogel Q&A – The Self-Reliant Entrepreneur

Elaine Fogel Q&A – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch, marketing expert and the author of several books, sits down with Elaine Fogel to discuss his upcoming book, The Self-Reliant Entrepreneur. Due out in October 2019, the book is a series of 366 meditations for entrepreneurs, featuring readings from famous transcendentalist authors and John’s musings from his 30 year journey as an entrepreneur. In this Q&A, he…

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How I Ranked For 636,363 Keywords Using This Simple Hack

When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to […]
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