Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look at seven surprisingly effective ways to use pop-ups on your website, with real-world examples from businesses like yours. But first, let’s talk about why pop-ups work. Why pop-up…

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Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded from Logojoy to Looka after months of planning and hard work. Because Google Ads is such a huge acquisition channel for us, it was imperative to create a campaign strategy for the rebrand months in advance. We made some mistakes and learned a few valuable lessons along the way,…

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