Increase Customer Engagement
Marketers are often the default creators of presentations for conferences, webinars, meetings–even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs
Read MoreYou want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs
Read MoreMichael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, “Content Marketing Is the Future of B2B: Case Studies for Success,” and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read the full article at MarketingProfs
Read MoreYou know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It’s an unoriginal take on coffee and being a person, but it serves as the perfect analogy for the relationship between Google Merchant Center and Google Shopping. Google Merchant Center is to Google Shopping as coffee is to coffee addicts. Without a fully optimized Google Merchant Center account, your Google Shopping campaigns have no chance of functioning—let alone…
Read MoreHey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing in-app checkout, and more! Let’s dive in. 1. Google announces changes to nofollow links In an effort to aggregate more information and “better understand unnatural linking patterns,” Google has announced that they’ll now interpret the nofollow link attribute (i.e., rel=“nofollow”) as a “hint” rather…
Read MoreProducing Useful Content Is the New SEO written by John Jantsch read more at Duct Tape Marketing A great SEO strategy has a lot of moving parts. For small business owners, it can be difficult to keep pace with the ever-changing elements that go into optimizing your content for search engines. After all, Google alone uses hundreds of metrics to rank pages for search results, and they keep those metrics (and how exactly they’re weighted…
Read MoreTranscript of How to Discover and Nurture Your Creativity written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Chase Jarvis. He is an award-winning artist, entrepreneur, one of the most influential photographers over the past decade, founder of CreativeLive. Some of you may remember that I’ve had…
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