According to a recent study by the Karpor Center for Social Impact and Harris Poll, LGBTQ+ employees are more likely to experience bullying in the workplace than their non-LGBTQ+ colleagues, and this bullying often contributes to leaving the company or tech in general. Another key finding of the study: 67% of LGBTQ+ employees who left their job reported that creating a more positive and respectful work environment would have encouraged them to stay. At WordStream,…

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Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs

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Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. Read the full article at MarketingProfs

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Making a compelling and high-converting landing page might sound simple, but every marketer knows far too well how challenging this can be. WordStream found that 80% of traffic goes to just the top 10% of landing pages. So now you introduce the element that your company is a startup, and now you have even more odds working against you—I mean, we all probably know that 90% of startups fail. But take a deep breath now!…

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