To step up your digital marketing game, you have to combine your SEO techniques with email marketing to achieve genuine, organic reach for your content. It’s how you make sure your content reaches your target audience. Read the full article at MarketingProfs

Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a new marketer, or even for those who don’t visit Facebook’s Business Manager regularly, this platform can get overwhelming pretty quickly. Just selecting your industry can be overwhelming! To help alleviate…

For the first time since I was four years old, September doesn’t mean back-to-school season for yours truly. Gone (for now) are my days of pens, pencils, notebooks, and fluffernutters. (Well, I guess there’s nothing really stopping me from continuing to eat fluffernutters for lunch—concerns about my “outward appearance” and “life expectancy” notwithstanding.) But just because WordStream Customer Success Specialist Lauren Gentile and I are no longer students, doesn’t mean we don’t like to get…