Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments, Facebook’s decision to update their political ad policies, and more! Google debuts smart bidding seasonality adjustments In an effort to give you more control when you anticipate a temporary increase in conversion rates, Google has decided to roll out smart bidding seasonality adjustments for search and display campaigns. Once you’ve submitted…

Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like Basecamp—which sells a popular project management tool—to pay for traffic that they would have otherwise gotten for free via the organic results. (Free in the sense that you…