Video has quickly become one of the most popular types of online content. This infographic goes into detail why that’s the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. Read the full article at MarketingProfs

What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content. Read the full article at MarketingProfs

By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here’s how Agile approaches can help you find the balance between quality and quantity. Read the full article at MarketingProfs

While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing manager at hygiene services provider PHS Group, that’s because it “bleeds emotion [and] tells the full story with all the context you need in one sentence.” See how much you can do with just a single sentence? Like this six-word story,…