30 Aug

So Long, SKAGs; Hello, Single Theme Ad Groups

How To0 Comments

When Google makes a change, there tends to be a period of panic and anger—and the recent changes to match types were no exception. The internet threw up its arms in justified frustration—account structures and workflows honed over the years just got hosed down by “close variants.” In my view, single keyword ad groups, or SKAGs, were the most affected. SKAGs thrive on high levels of control over keyword syntax, yielding perfect keyword to ad…

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30 Aug

DUDE Agency Podcast – The Self-Reliant Entrepreneur

Marketing0 Comments

DUDE Agency Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch, author of Duct Tape Marketing, shares how his marketing consulting firm grew from a book published in 2002 into a marketing system that’s used to help agency owners and their clients achieve great results. He shares how he developed the system, what goes into building a successful agency, and what it is that keeps him hungry for…

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29 Aug

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

Tools0 Comments

“A great marketer is a customer philosopher.” — Flint McGlaughlin, Founding Director, MECLABS Institute (This article was originally published in the MarketingExperiments email newsletter.) The internet is full of resources trying to help marketers with the mechanics of their job, but very few are focused on the marketer as a person and the unique experience you have every day in your work. In this session, Flint McGlaughlin aims to help marketers re-envision their role. He wants…

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29 Aug

How to Build a Cross-Channel Lead Generation Strategy in 4 Steps

How To0 Comments

Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as: How much budget do I allocate to each channel? How do I get the most out of each channel? How can I better connect what we’re doing on Google to what we’re doing on Facebook?…

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29 Aug

Content is More Than Blog Posts – It’s the Voice of Strategy

Marketing0 Comments

Content is More Than Blog Posts – It’s the Voice of Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on Content as the Voice of Strategy Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social media update there.…

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28 Aug

Ubersuggest 5.0: Generate 1 Million Keyword Suggestions in 7 Seconds (Seriously)

Analytics0 Comments

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new […]
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