21 Aug

Finding Your Brand’s Purpose

Marketing0 Comments

Finding Your Brand’s Purpose written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeff Fromm Podcast Transcript Today on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business. Through his work at FutureCast, Fromm studies consumer trends and consults with major brands on how…

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21 Aug

Transcript of Finding Your Brand’s Purpose

Marketing0 Comments

Transcript of Finding Your Brand’s Purpose written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome to another episode of…

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20 Aug

SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results

Analytics0 Comments

Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king. With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two […]
The post SEO Doesn’t Have to be a Long-Term Game: There Are Quicker Ways to Get Results appeared first on Neil Patel. …

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20 Aug

Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares

How To0 Comments

Whether you’re in lead gen or ecommerce, managing your business’s online advertising accounts means keeping tracking of a bunch of different metrics. You use search impression share to judge how well you’re performing in the Google Ads auction. You use engagement rate to see whether your messaging is resonating with your Facebook audiences. Across both platforms, you turn to click-through rate to determine how compelling your ad copy really is. These metrics exist for a…

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18 Aug

Weekend Favs August 17

Marketing, Tools0 Comments

Weekend Favs August 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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