WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Chelsea Guida. From Syracuse, New York, Chelsea moved to Boston to work in digital marketing. At WordStream, she works with a…

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This post was co-written by Holly Niemiec and Conor Bond. You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy. A beaut. Value prop, social proof, sitelinks—we’re getting ahead of ourselves. At the end of the day, you need people to click…

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When I’m sweating bullets in the oppressive August heat, I want nothing more than to dive into an ice bath fit for a polar bear. But when it’s snowing boatloads, I dream of lounging like the inner feline goddess I am, sprawled out in front of every sunbeam in my reach. I like to think I’m always ahead of the seasonality curve—ready for the change in weather, in activities, in clothing. And, most importantly for…

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Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs

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