11 Aug

7 Surprising Lessons I Learned While Creating My First Google Ads Campaign

How To0 Comments

Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the world of paid advertising seemed hopeless to me. But in my journey of learning PPC, this was the first of…

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11 Aug

Weekend Favs August 10

Marketing, Tools0 Comments

Weekend Favs August 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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09 Aug

13 Ecommerce Holiday Marketing Tips to Implement Now!

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$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season ecommerce market in the US were its own country, it would be the 57th biggest economy in the world. Via Statistia. If we were hanging out at a college bar or pensively skipping rocks across…

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09 Aug

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant

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Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. I had just begun my digital marketing consulting business a few months prior and, to be honest, hadn’t read his popular book Duct Tape Marketing nor did…

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09 Aug

Putting Social Media Myths to the Test

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Putting Social Media Myths to the Test written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Ayres Podcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Scott Ayres, content scientist with AgoraPulse’s Social Media Lab. Ayres and the team at the lab are testing every question a marketer has ever had about social media. Things like, “Should Instagram hashtags go in the caption on the first comment?” Or,…

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