Transcript of Putting Social Media Myths to the Test

Transcript of Putting Social Media Myths to the Test written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Opteo. That’s O-P-T-E-O, dot com, slash ducttape. And if you go to that link, you’re going to find out how you can get a six week extended trial of this Google Ads optimization software. John Jantsch: Hello…

Read More

Facebook Tests Search Ads, Removes More Interest Targets

Welcome back to another edition of the online advertising news round-up! We’ve got eight stories for you this time: Facebook testing search ads and removing seldom used interest targets, Google simplifying navigation from the image search results to websites, Microsoft Advertising making dynamic search ads (DSAs) bigger, and more! Let’s dive in. 1. Facebook expands testing of search ads Good news for those of you worried about the increasingly crowded News Feed: Facebook seems to…

Read More

How to Drive More Traffic with YouTube Call-to-Action Extensions

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages. These newer extensions are available for any video ad using the TrueView in stream model. Here, I’ll show you why call-to-action extensions are…

Read More

Why Customer Service Must Come from the Heart

Why Customer Service Must Come from the Heart written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeanne Bliss Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Jeanne Bliss, founder and President of CustomerBliss, and the co-founder of The Customer Experience Professionals Association. Bliss pioneered the role of Chief Customer Officer and was the first to hold the role at several organizations, including Lands’ End, Microsoft, Coldwell…

Read More

Transcript of Why Customer Service Must Come from the Heart

Transcript of Why Customer Service Must Come from the Heart written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Gusto, modern, easy payroll benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. John Jantsch: Hello and welcome…

Read More