11 Reasons Your Google Ads Aren’t Showing—And How to Fix Them

Considering the circumstances you’ve found yourself in, I think it’s probably best that—contrary to my typical style—I keep this introduction short and sweet. Your Google ads aren’t showing. That’s alarming, to say the least. If you’re not seeing your ads on Google search, this might not be reason for alarm: You should only use the Ad Preview tool to check for your ad. But if they’re not showing in the Ad Preview tool? That’s a…

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The 21 Psychological Elements that Power Effective Web Design (Part 1)

“We must ground our webpage designs in the customer’s psychology or risk losing business.” — Flint McGlaughlin (This article was originally published in the MarketingExperiments email newsletter.) Think about your current landing page and ask yourself, “If I were to take my headline and put it on several other brands’ webpages, would it still apply to other businesses? In other words, is my landing page headline generic or specific? Let’s take the following headline from a healthcare…

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Weekend Favs July 27

Weekend Favs July 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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How Jennco Solutions Constantly Adapts to Client Needs (We’re Inspired!)

We all like to think that we know what’s going to happen in the future, right? A newly married couple socks away as much money as they can because they think kids will come into the picture at some point. A recent college grad moves thousands of miles to a new city because she thinks the local job market will stay hot for a while. I buy a staggering quantity of chocolate chip Eggo waffles…

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The Definitive Guide to Mobile Deep Linking

The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app […]
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