Increase Customer Engagement
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you’re not prioritizing digital marketing, you’re merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. Read the full article at MarketingProfs
Read MoreMarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. Read the full article at MarketingProfs
Read MoreAccording to a recent BrandZ report, Amazon is now the most valuable brand in the world—beating both Apple and Google to take the top spot. Image Source While there are a lot of keys to Amazon’s success, a core reason behind its massive and continued success is its focus on user experience, or UX. While most of Amazon’s approach to ecommerce UX appears to be simple on the surface, they follow principles that are backed…
Read More(This article was originally published in the MarketingExperiments email newsletter.) THIS WEDNESDAY, July 24th, 1 p.m. EDT: Join our live, interactive session on YouTube as Flint McGlaughlin discusses The 21 Psychological Elements that Power Effective Web Design (Part II) Recently, we published 73 before-and-after examples of webpages that MECLABS analysts and designers optimized using qualitative research and A/B testing tools. Our CEO and founder, Flint McGlaughlin, was a keynote speaker for the recent A/B Testing Summit, and…
Read MoreThe other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were terrified and looked as if they’d seen a ghost! When I asked what was wrong, he handed me the following ransom note that was under the windshield on their van: I…
Read MoreWelcome back to the online advertising news round-up! The second half of July 2019 has been a busy one as far as marketers are concerned. We’ve got eight stories for you today: Facebook shrinking ads in the mobile News Feed, Google ramping up enforcement of their software advertising policies, LinkedIn launching new campaign objectives, and more. 1. Facebook shrinks mobile News Feed ads Heads up, Facebook advertisers: As of August 19, 2019, your News Feed…
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