Honest Startup Advice From Somebody Who’s Been Through It

Honest Startup Advice From Somebody Who’s Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target…

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To Niche, or Not to Niche in Your Business?

To Niche, or Not to Niche in Your Business? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I won’t…

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How to Track and Improve Your Rankings Without Spending Money

Can you guess how most people improve their rankings? Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming. There must be a better solution, right? One that still gets results, doesn’t take as much time and doesn’t cost any money. Well, I’m about to make a […]
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5 Steps to a Conversion-Driven Facebook Ads Sales Funnel

Looking for new ways to drive more conversions for your business? Of course—always! Keeping an eye out for new ways to drive conversions, probably. To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m going to show you how to create a conversion-driven Facebook sales funnel in just five steps so that you can build better relationships with your…

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5 Inbound Lead Generation Strategies (& How to Make Them Work!)

Outbound marketing is the best way to get leads quickly. Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right? [embedded content] The problem is that it’s also an insanely expensive way to put your offer in front of your target audience. While most viewers expect and even enjoy the commercials during the Super…

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