Increase Customer Engagement
Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes? This may be Google at work. Over the past few years, Google has released several updates to their search engine algorithm, with Panda, Penguin, and Hummingbird being some of the biggest. Those updates set augmented rules on how […] …
Read MoreWhat You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with. Topics I Cover: [1:41] What the point of tracking is [2:58]…
Read MoreWeekend Favs August 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreIs your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused? […] …
Read MoreCommitting To Your Niche And Owning Your Market written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Brent Weaver In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to…
Read MoreWant to learn more about SEO? There’s a good chance you’ve seen dozens of SEO certification courses, ranging from offerings from top SEO platforms like Semrush to “experts” you’ve never heard of. If you’re unsure if an SEO certification is right for you—or are struggling to figure out which course is the right fit—you’re in […] …
Read MoreThird-party cookies will be obsolete soon. Marketers must implement a first-party data approach for future marketing campaigns.
The post Why First-Party Data is The Future of Digital Marketing first appeared on PPC Hero. …